Senior Web Analyst (Digital Marketing Data Focus)

TL;DR

Senior Web Analyst (Digital Marketing Data Focus): Analyzing and interpreting GA4 data patterns, troubleshooting anomalies, and recommending improvements to data collection and event design with an accent on diagnosing tracking issues and optimizing campaign measurement accuracy. Focus on conducting funnel, cohort, and user journey analysis, developing attribution insights, and designing and evaluating A/B tests with statistical validation.

Location: Hybrid (Work from home on Mondays and Fridays). Must be able to commute to an office in Europe for onsite work days.

Company

hirify.global is an international marketing communications company.

What you will do

• Analyze and troubleshoot GA4 data patterns, including anomalies and tracking inconsistencies.
• Optimize data collection by evaluating event schemas and recommending improvements to GA4 event design.
• Conduct web engagement and attribution analysis, including funnel, cohort, and user journey mapping.
• Design and evaluate A/B tests, defining success metrics, configuring tracking, and analyzing performance.
• Apply statistical validation to experiment data, interpreting confidence intervals and assessing variance.
• Act as an analytics partner, communicating technical issues in business-friendly language.

Requirements

• 7+ years of experience in digital marketing analytics.
• Deep hands-on expertise in GA4 (analysis and troubleshooting).
• Strong understanding of event-based data models, attribution logic, and session vs. user-level analysis.
• Advanced SQL skills (BigQuery preferred).
• Working knowledge of GTM (conceptual troubleshooting capability).
• Experience with Tableau or Looker Studio.
• Strong statistical and analytical skills.
• Fluent English (C2 level, written and spoken) required.

Nice to have

• German language skills.
• Experience in campaign-heavy performance marketing environments.
• Familiarity with privacy frameworks (GDPR context).

Culture & Benefits

• International and inclusive team environment.
• Hybrid work flexibility with work-from-home Mondays and Fridays.
• Opportunity to work from abroad for up to two weeks per year.
• Meal vouchers and company contribution toward gym membership.
• Career development opportunities and access to a corporate benefits platform.
• Pet-friendly and modern workspace with ergonomic setups.