Senior Data Analyst (Digital Marketing Data Focus)

TL;DR

Senior Data Analyst (Digital Marketing Data Focus): Owning the transformation layer between raw marketing data and business-ready insights with an accent on ETL/ELT development, data modeling, and BI dashboard engineering. Focus on building reusable reporting frameworks, standardizing KPI definitions, and ensuring consistency across various marketing analytics platforms.

Location: Hybrid role, requiring regular office attendance in Europe (work from home on Mondays and Fridays, remote work abroad for up to two weeks per year allowed).

Company

hirify.global is seeking a Senior Data Analyst to join their international and inclusive team, focusing on digital marketing data.

What you will do

• Develop and maintain advanced dashboards using Tableau and Looker Studio.
• Build reusable reporting frameworks for campaign performance and attribution.
• Develop SQL-based transformations within GCP (BigQuery) and maintain data-marts for digital marketing analytics.
• Design, build, and maintain ETL/ELT pipelines to transform raw marketing data into structured datasets.
• Document KPI definitions and reporting logic, ensuring consistency across platforms like GA4 and Adobe Analytics.
• Support user training and enable self-service reporting capabilities, maintaining BI best practices.

Requirements

• 7+ years of experience in BI development.
• Advanced SQL skills, with BigQuery experience required.
• Strong experience with Tableau, Looker Studio, GA4, and Adobe Analytics.
• Proven experience building marketing performance dashboards.
• Fluent English (C2 level, written and spoken).
• Strong data storytelling skills.

Nice to have

• German language skills.
• Experience supporting digital campaign teams.
• Familiarity with tracking architecture concepts.

Culture & Benefits

• Collaborate with an international and inclusive team.
• Enjoy subsidized lunches with meal vouchers.
• Access career development, training, and growth opportunities.
• Benefit from hybrid work flexibility with Mondays and Fridays from home.
• Work in a pet-friendly office with a modern workspace and ergonomic setups.
• Receive fresh fruit baskets, corporate benefits platform access, and contributions to gym memberships and mental health apps.