Social Media Manager

TL;DR

Social Media Manager: Leading and executing social-first content strategies for major Personal Care brands with an accent on developing distinctive brand voices and compelling content that drives engagement. Focus on identifying and capitalizing on cultural moments, managing social communities, and overseeing content creation and optimization across multiple social platforms.

Location: Hybrid in Hamburg, Germany (office presence expected at minimum 2 days per week)

Company

OLIVER is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands, leveraging cutting-edge AI technology.

What you will do

• Lead and execute social-first content strategy across assigned Personal Care brands, including "Always On" approaches.
• Identify and capitalize on cultural moments to maximize brand relevance and work with insights teams.
• Manage social communities and collaborate with Content Creators and GenAI designers for content development.
• Oversee content creation and optimisation across multiple social platforms, ensuring brand guideline alignment.
• Receive and interrogate client briefs, supporting their development and coordinating with the Centre of Excellence team.
• Plan and create social content calendars and present social strategy to clients.

Requirements

• Proven experience in social media management for consumer brands.
• Native in German (C2) and fluent in English (spoken and written).
• Strong understanding of social-first content development and video content creation (TikTok, Reels, YouTube shorts).
• Creative flair, excellent written communications, and strong copywriting skills.
• Deep knowledge of social platform best practices, emerging trends, and project management skills.
• Ideally, experience and understanding in FMCG/beauty/personal care brand categories.

Culture & Benefits

• Opportunity to join an award-winning in-house agency for Unilever (U-Studio).
• Work within a global company at the forefront of leveraging AI technology.
• Be part of a team that values ambition, imagination, inspiration, continuous learning, and results-focus.
• Committed to creating an inclusive working environment where individual differences are valued and respected.
• Actively pro-inclusive and anti-racist across the community, clients, and creations.
• Ambitious environmental goals around sustainability with science-based emissions reduction targets.