Technical Product Marketing Manager (Cybersecurity)

TL;DR

Technical Product Marketing Manager (Cybersecurity): Leading go-to-market strategies and digital marketing campaigns for products across LATAM, with an accent on market research, competitive analysis, and sales enablement. Focus on defining target customer segments, creating localized content, and optimizing campaigns based on ROI.

Location: Remote (US-based role with 20-30% travel required)

Salary: $108,000–$162,000

Company

hirify.global is a leading intelligence company providing cyber threat intelligence to over 1,900 clients worldwide.

What you will do

• Develop and execute go-to-market strategies for product launches across LATAM.
• Conduct market research and competitive analysis to identify positioning opportunities.
• Design and execute integrated digital marketing campaigns across various channels.
• Create localized content strategies for diverse LATAM audiences.
• Develop and deliver sales enablement materials and training programs for regional sales teams.
• Monitor campaign performance metrics and optimize based on ROI.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 4+ years of product marketing experience, with 2+ years in Latin American markets.
• Fluent in Spanish (native or near-native proficiency required).
• Strong analytical skills with marketing analytics experience (Google Analytics, Marketo, Salesforce).
• Experience with digital marketing channels and marketing automation platforms.
• Excellent communication skills and ability to work across time zones.

Nice to have

• Experience in cybersecurity, B2B SaaS, or technology industries.
• Previous experience managing marketing budgets and vendor relationships.
• Familiarity with LATAM business culture and regulatory environments.
• MBA or advanced marketing degree.

Culture & Benefits

• Remote-first work environment supporting employees across various time zones.
• Team with over 40 nationalities, embodying values of high standards, inclusion, and ethics.
• Comprehensive medical, dental, vision, and life insurance benefits.
• 401K plan available.
• Opportunities for incentive compensation and equity.