CRM Specialist (Digital Marketing)

TL;DR

CRM Specialist (Digital Marketing): Managing and executing end-to-end CRM strategies and communication plans using various marketing channels with an accent on customer data activation, retention strategies, and performance analysis. Focus on refining multi-channel communications, defining customer lifecycles, and ensuring insight-driven, measurable campaigns.

Location: Hybrid (Madrid, Spain)

Company

hirify.global is the world’s leading tech platform for culture and live entertainment, inspiring over 300 million people monthly across +40 countries to discover unforgettable experiences.

What you will do

• Manage customer data activation to develop and execute end-to-end CRM strategies.
• Design and implement multi-channel communication plans (email, push notifications, in-app messages).
• Refine communications and develop retention strategies to deliver an outstanding customer experience.
• Support the CRM Manager in defining customer lifecycle and contact strategies.
• Define key client segments for improved targeting and CRM program effectiveness.
• Own weekly/monthly reporting and conduct deep dives for campaign success metrics.

Requirements

• Minimum 3+ years experience in Digital Marketing and CRM within mobile and web environments.
• Experience with Salesforce Marketing Cloud and other ESPs (e.g., Mailchimp, Sendgrid).
• Proficient in HTML and possess good copywriting skills.
• Ability to develop and optimize CRM flows to drive revenue.
• Experience leveraging consumer behavioral, lifestyle, transactional, and demographic data.
• Commercially savvy, analytical, data-driven, and experienced in A/B testing and dynamic templates.
• English: Fluent communication required (C1).
• Work from Madrid, Spain required for office presence.

Culture & Benefits

• Opportunity to have a real impact in a high-growth global category leader.
• 40% discount on all hirify.global events and experiences.
• Flexible schedule and home office friendly.
• Health insurance and flexible remuneration through Cobee (100% tax exemption).
• English and Spanish lessons.
• Gympass Membership.
• Free food, drink, and fruit at the office.