Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Defining and scaling the positioning and go-to-market strategy for Pre-Accounting products, focusing on turning complex financial operations like invoicing and receipt management into simple, intuitive workflows for SMEs. Focus on driving product adoption, monetization, and market expansion through data-driven strategies and strong cross-functional collaboration.

Location: Hybrid in Paris, France

Company

hirify.global is a rapidly growing fintech company providing a leading finance workspace for SMEs in Europe, combining business-class financial tools with attentive customer support.

What you will do

• Drive product adoption and monetization for the Pre-Accounting product by defining and executing go-to-market and expansion strategies.
• Identify and prioritize high-value customer segments, tailoring positioning and strategies.
• Craft compelling product positioning and messaging based on customer interviews and pain points.
• Build market and competitive insight to shape positioning, pricing, and growth strategy.
• Enable internal teams (Sales, CS, Growth) with clear product concepts and materials.
• Measure success, track adoption and revenue, and create feedback loops with Product to refine the roadmap.

Requirements

• Strong track record in B2B SaaS Product Marketing, ideally targeting SME or Enterprise segments.
• Interest in financial workflows and complex operational problems faced by SMEs and accountants.
• Proven experience building and executing Go-to-Market plans, launching products, and driving adoption/monetization.
• Ability to translate customer insights into clear messaging and enable internal teams effectively.
• Proactive, comfortable with ambiguity, and collaborative cross-functional mindset.
• English: Fluent required.

Culture & Benefits

• Offices in Paris, Berlin, Milan, Barcelona, and Belgrade.
• Competitive salary package, meal vouchers, and public transportation reimbursement.
• Comprehensive health insurance and employee well-being initiatives (Moka Care for mental health, sports/wellness offers).
• Progressive disability and parenthood policy, with childcare benefits.
• Monthly team events and an inclusive work environment.

Hiring process

• Interviews with Talent Acquisition Manager and future managers.
• Remote or live exercise to demonstrate skills.