Brand Manager – Middle (iGaming)

TL;DR

Brand Manager – Middle (iGaming): Driving and strengthening hirify.global brand positioning across global markets to increase awareness, trust, and product recognition, with an accent on consistent brand communication and go-to-market initiatives. Focus on defining and maintaining brand positioning, visual style, and key messaging while coordinating cross-departmental efforts for industry events and monitoring performance metrics.

Location: Must be based in Malta or Poland

Company

hirify.global is an international technology company with software development expertise in iGaming, fintech, and martech, offering 9 proprietary products to over 1,200 brands.

What you will do

• Actively participate in developing and implementing marketing strategies for brand and product promotion.
• Prepare detailed monthly and campaign-based communication plans, including priorities, objectives, and target regions.
• Create marketing and advertising materials such as key visuals, product presentations, and banners.
• Define and maintain brand and product positioning, visual style, target audience profiles, and key messaging.
• Coordinate cross-departmental efforts related to the brand’s participation in industry events, exhibitions, and awards.
• Monitor performance metrics, continuously analyze competitor activities and market trends, and manage and optimize marketing budget allocation.

Requirements

• Essential Bachelor’s degree in Marketing or a related field.
• Minimum 2 years of marketing experience in companies with high marketing activity.
• Hands-on experience with digital marketing tools and strong understanding of their specifics.
• English proficiency at Advanced level (C1).
• Russian proficiency at Advanced level (C1).
• Strong task management and cross-functional collaboration skills.

Nice to have

• Experience in marketing IT products.
• Experience working with B2B audiences.

Culture & Benefits

• Comprehensive Mental Health Programme and private insurance.
• Paid gym memberships and free English lessons.
• Additional day off per calendar year and referral program rewards.
• Opportunities for upskilling, internal workshops, and participation in professional conferences and corporate events.
• Flexible work arrangements, employing on-site, hybrid, and remote teams.