Middle Product Marketing Analyst (Fitness)

TL;DR

Middle Product Marketing Analyst (Fitness): Analyzing product and marketing performance for a fitness app with an accent on experiment design, statistical analysis, and data-informed decision-making. Focus on optimizing user retention, churn analysis, and revenue strategies for subscription monetization.

Company

hirify.global is a company that develops a fitness app called FitMe for active individuals.

What you will do

• Analyze product and marketing data for the FitMe fitness app.
• Own full-cycle product and marketing analytics.
• Independently prioritize analytical tasks and drive data-informed decisions.
• Understand and optimize key metrics, user retention, churn, and revenue.
• Design and evaluate experiments.
• Collaborate with stakeholders to communicate insights.

Requirements

• 2+ years of experience in a similar analytics role.
• Advanced SQL proficiency for querying and analyzing large datasets.
• Solid understanding of statistics, including experiment design, statistical tests, correlation analysis, and segmentation.
• Hands-on experience with BI tools such as Tableau or Power BI.
• Experience in full-cycle product analytics, owning both product and marketing analytics.
• English: B2 required.

Nice to have

• Python skills (pandas, data visualization, statistics) for data manipulation and analysis.
• Experience with subscription monetization products (user retention, churn analysis, revenue optimization).
• Basic knowledge of Data Science (machine learning concepts, predictive modeling, or clustering techniques).

Culture & Benefits

• Opportunity to take ownership of analytics, drive initiatives, and make data-driven decisions.
• Emphasis on excellent communication skills, clearly conveying insights and justifying decisions.
• Attention to detail, ensuring accuracy in data analysis, reporting, and experiment evaluation.
• Business-oriented thinking, understanding how analytics impacts product growth, user experience, and revenue.