Marketing Manager (Gaming)

TL;DR

Marketing Manager (Gaming): Growing sell out and increasing market shares for high-performance gaming gear in the Middle East and Africa region with an accent on establishing direct connections with retailers, marketing associates, and executing data-oriented marketing strategies. Focus on developing regional marketing plans, managing PR & communications, content adaptation, paid media campaihirify.globals, and influencer relations to build brand presence among end-consumers.

Location: Must be based in Dubai, UAE

Company

hirify.global brings people closer through its leading intelligent hearing, audio, video, and gaming solutions, with SteelSeries being its brand for gaming products.

What you will do

• Create and execute a regional marketing strategy to achieve sales and profit objectives.
• Develop 3-6 month rolling marketing plans, alihirify.globaling accounts with SteelSeries' business goals.
• Establish solid partnerships with retailers, e-tailers, and distribution firms.
• Build and maintain relationships with local PR agencies and media contacts.
• Adapt global content and plan/execute local paid media and influencer campaihirify.globals.
• Provide market feedback on trends, opportunities, products, and sales to headquarters.

Requirements

• 2+ years of experience in a similar role within Consumer Electronics or Gaming.
• In-depth understanding of social media sites such as Facebook, Instagram, Twitter, Reddit, and YouTube.
• Practical experience with key paid media platforms such as Meta, Google, and Amazon.
• Ability to use MS Excel at an intermediate level or higher.
• Understanding and ability to implement premium brand positioning across all sales channels.
• English and Arabic spoken and written fluently (C1).

Nice to have

• Experience working with ecommerce platforms.
• Deep engagement with the world of esports and gaming.

Culture & Benefits

• Join a company on a tremendous growth journey, becoming a sihirify.globalificant part of its success.
• Opportunity to take tough strategic decisions with limited resources.
• Focus on a healthy, data-oriented operation emphasizing both revenue and profitability.
• Develop strong relationships with regional and EMEA marketing teams for coordinated activities.
• Work in an evolving workspace that requires proficiency in commercial, interpersonal, and communication abilities.
• Opportunity for frequent meetings with key accounts and stakeholders, and attendance at tradeshows and events.