Sr. Product Marketing Manager (Education)

TL;DR

Sr. Product Marketing Manager (Education): Shaping and executing product marketing strategies for Copilot for Education, focusing on driving student adoption and growth, especially among Gen Z. Focus on crafting compelling messaging, coordinating cross-channel marketing efforts, and analyzing market trends to refine marketing approaches.

Location: Must be local to the San Francisco/Redmond area and in office 4 days a week.

Salary: USD $165,600 – $272,300 per year in the San Francisco Bay area and New York City metropolitan area.

Company

hirify.global AI is developing Copilot for Education.

What you will do

• Develop and execute go-to-market strategies focused on student adoption and growth.
• Craft compelling product messaging that speaks directly to student needs.
• Lead product marketing initiatives that highlight Copilot’s value in education.
• Coordinate marketing efforts across social media, paid media, events, and ambassador programs.
• Collaborate with cross-functional teams to ensure alignment and maximize impact.
• Analyze market trends and student feedback to continuously refine marketing approaches.

Requirements

• Master’s Degree in Marketing, Computer Science, Business or related field AND 4+ years experience OR Bachelor’s Degree AND 6+ years experience OR equivalent.
• Proven experience in product marketing with a strong focus on student or education markets.
• Deep understanding of Gen Z behaviors, preferences, and communication channels.
• Demonstrated success in developing and executing go-to-market strategies.
• Experience managing multi-channel marketing campaigns including social, paid media, events, and partnerships.
• Excellent collaboration and communication skills.
• Must be local to the San Francisco/Redmond area and in office 4 days a week.

Nice to have

• Master’s Degree AND 8+ years experience OR Bachelor’s Degree AND 12+ years experience OR equivalent.
• Data-driven mindset with the ability to leverage insights for continuous improvement.
• Strong skills in product messaging and positioning.

Culture & Benefits

• hirify.global is an equal opportunity employer.