Marketing Analyst

Role: Marketing Analyst
Company: Scentbird
Location: Remote

About Scentbird:
Scentbird is a digital subscription service and fragrance marketplace inspiring people to discover and explore scents beyond the ordinary.

What you’ll do:
• Analyze performance marketing across marketing channels
• Own CAC, LTV, ROI analysis and help optimize marketing efficiency
• Build and maintain attribution models and support incrementality testing
• Design and analyze A/B tests across creatives, landing pages, and funnels
• Partner with Marketing, Product, and Data teams to identify growth opportunities
• Build dashboards and reports for leadership and marketing teams
• Translate complex data into clear, actionable insights

Requirements:
• 3+ years of experience in marketing / product / data analytics
• Strong SQL and experience working with large datasets
• Experience with digital analytics tools (GA4, Mixpanel, Amplitude, Looker, etc.)
• Solid understanding of performance marketing metrics (CAC, LTV, ROAS, attribution)
• Hands-on experience with A/B testing and experiment design
• Experience working with event tracking and GTM
• Upper-intermediate English or higher
• Python++

Nice to have:
• Knowledge of incrementality testing, MMM, or causal inference
• Experience using LLMs for analytics use cases (reporting automation, anomaly detection, internal tools)

We offer:
• Competitive compensation + bonus
• Fully remote work
• Paid time off
• Fast-growing, product-driven company with strong analytics culture

Contact:
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