Marketing Intelligence Analyst

TL;DR

Marketing Intelligence Analyst: Defining and implementing a measurement framework for brand marketing, focusing on social listening, sentiment analysis, and optimizing campaign performance through data-driven insights. Focus on developing robust tracking systems, correlating marketing and product data, and informing strategic brand health initiatives.

Location: Full remote work is available, with an option for relocation to Limassol, Cyprus, including an EU-based employment contract and visa support for the candidate and family.

Company

hirify.global is a technology company building the future of live entertainment by providing high-quality live streaming experiences.

What you will do

• Establish brand marketing metrics and KPIs across social listening, engagement, reach, and conversion.
• Develop and implement analytics tools and dashboards for real-time reporting on brand marketing metrics.
• Conduct social listening and sentiment analysis to inform strategic recommendations for brand perception and engagement.
• Collaborate with product data teams to identify correlations between marketing and product metrics.
• Contribute as a key internal partner for brand health research with agencies to track brand awareness, reputation, and sentiment.
• Deliver data-driven insights on social engagement, video performance, campaign conversions, and cost-efficiency to optimize brand marketing strategies.

Requirements

• 3+ years of experience in marketing analytics, brand measurement, or data analysis with a strong track record.
• Proficiency in social listening tools, share-of-voice analysis, social media tracking, video performance metrics, and conversion analysis.
• Experience with tools such as Google Analytics, Tableau, or other data visualization and reporting software.
• Knowledge of digital marketing metrics, including audience demographics, engagement rates, brand sentiment, and conversion tracking.
• Ability to collaborate effectively with cross-functional teams, especially product data analysts.
• Bachelor’s degree in Marketing, Data Science, Statistics, or a related field.

Nice to have

• Experience with brand health studies and consumer insights, including awareness, loyalty, and sentiment analysis.
• Familiarity with customer journey mapping, attribution modeling, and advanced statistical analysis.
• Background in a consumer-driven industry with high social media and video engagement, such as digital media, live entertainment, or e-commerce.

Culture & Benefits

• Competitive compensation with transparent performance reviews twice a year, bonus opportunities, and salary adjustments.
• An annual allowance for home office improvements, sports activities, or equipment upgrades.
• Investment in your development: paid language courses, access to various learning platforms, and mindfulness benefits, including psychological support with 50% coverage.
• Career growth in a fast-scaling project with opportunities to influence technical decisions.
• A culture of recognition: a peer reward program celebrating team contributions.
• For those relocating to Cyprus: EU-based employment contract and a 3-year Cyprus work visa with full relocation and visa process support, including family assistance.
• Full relocation package: flights to Limassol for you and your family, a company-covered apartment for the first month, and full relocation support.
• Private medical insurance for you and your family, a corporate mobile plan, and interest-free support for car purchases.
• 50% coverage of school and kindergarten fees for your children, fully covered sports benefits, and access to in-house electric scooters and bike rentals.
• A fully equipped office in Limassol’s city center with free catering and an in-house coffee bar.

Hiring process

• HR interview (40 min)
• Technical interview (1 hour)
• Test task
• Final interview (1 hour)