Copy And Content Lead, Launches

TL;DR

Copy and Content Lead (Launches): Own the creative narrative for Claude product launches, shaping narratives that connect brand storytelling with product capabilities and differentiation. Focus on developing core creative concepts for launches, working closely with design to bring them to life across formats.

Location: Currently, staff is expected to be in one of our offices at least 25% of the time in San Francisco, CA or New York City, NY.

Salary: $255,000 - $320,000 USD

Company

hirify.global’s mission is to create reliable, interpretable, and steerable AI systems.

What you will do

• Own the creative narrative for product launches end to end, from messaging strategy and core concept, through final execution across channels and formats.
• Partner with product marketing and brand marketing to shape narratives that connect brand storytelling with product capabilities and differentiation.
• Develop core creative concepts for launches, working closely with design to bring them to life across formats.
• Collaborate with engineering and product teams to build the technical depth needed to find stories that go beyond the surface.

Requirements

• Have deep experience leading creative for product launches, from concept through execution.
• Come from a copy background and think like a creative director, developing the core idea and shaping how it comes to life visually.
• Have genuine technical fluency with AI and can translate that understanding into product storytelling that goes beyond features.
• Have experience writing and directing videos and multi-format launch content.
• Can partner effectively with product marketing and brand design teams, balancing technical accuracy with creative impact.
• Thrive in a fast-moving, collaborative environment and can manage competing priorities across multiple launches without losing the thread.

Culture & Benefits

• Competitive compensation and benefits.
• Optional equity donation matching.
• Generous vacation and parental leave.
• Flexible working hours.

Hiring process

• We encourage you to apply even if you do not believe you meet every single qualification.