Loyalty Lead (CRM)

TL;DR

Loyalty Lead (CRM) (Marketing Automation): Overseeing lifecycle marketing, newsletters and loyalty campaigns across consumer and business segments with an accent on multi-channel execution and technical integrations. Focus on driving business KPIs, optimizing conversion and churn, and implementing advanced segmentation and A/B testing.

Location: Remote (Global). Candidates already based in Cyprus are considered.

Salary: 3 300 — 5 800 €/month net

Company

A high-end ride-hailing service redefining premium transportation across major cities in Europe and the Middle East.

What you will do

• Develop and lead CRM strategy and execution for lifecycle, partnership, and product initiatives.
• Manage and deliver campaigns across email, push, and in-app channels.
• Drive continuous improvement of business KPIs, specifically focusing on conversions and churn.
• Integrate product/city launches and key event moments into lifecycle programs using automation and personalization.
• Collaborate cross-functionally with Analytics, Product, Design, and Engineering teams on technical integrations.

Requirements

• 5+ years of hands-on experience in CRM campaign management.
• Extensive experience with marketing automation platforms such as Braze or Iterable.
• Proven expertise in A/B and multivariate testing, including design and post-campaign analysis.
• Strong data-driven mindset with the ability to independently analyze engagement and performance metrics.
• Proficiency in basic HTML/CSS troubleshooting and templating languages for personalization.

Culture & Benefits

• Competitive salary and equity package.
• Comprehensive insurance: Private Medical, Dental, and Life/Critical Illness.
• Monthly credit for Wheely journeys.
• Lunch allowance and professional development subsidies.
• Flexible working hours and best-in-class equipment.