TL;DR

Loyalty Lead (CRM): Taking ownership of the CRM function from day one, overseeing lifecycle marketing, newsletters, and loyalty campaigns across consumer and business segments. Focus on driving continuous improvement of business and channel-specific KPIs and integrating opportunities from launches and events into lifecycle programs.

Location: Must be based in Cyprus or able to relocate to Cyprus independently.

Salary: €3,300–€5,800/month net.

Company

Wheely is a high-end ride-hailing service redefining premium transportation, combining technology with five-star chauffeuring to deliver exceptional experiences and building the world's first Luxury-as-a-Service.

What you will do

Develop and lead CRM strategy and execution for lifecycle, partnership, and product initiatives across multiple channels.
Drive continuous improvement of business and channel-specific KPIs by maintaining an optimization roadmap.
Identify and integrate opportunities from product/city launches and key event moments into lifecycle programs.
Collaborate with Analytics, Product/Growth, Partnerships, Design, and Engineering teams on strategy and technical enhancements.

Requirements

5+ years of hands-on experience in CRM campaign management.
Extensive experience with customer engagement and marketing automation platforms such as Braze or Iterable.
Proven expertise in A/B and multivariate testing, including design, execution, and analysis.
Strong data-driven mindset with the ability to independently pull and analyze metrics.
Proficiency in basic HTML/CSS troubleshooting and templating languages for personalization.

Culture & Benefits

Competitive salary and equity package.
Private Medical, Dental, Life and critical illness insurance.
Monthly credit for Wheely journeys and lunch allowance.
Professional development subsidies.
Flexible working hours and best-in-class equipment.