Copywriter (DACH)

TL;DR

Copywriter (DACH): Owning customer-facing copy across acquisition, engagement, and retention channels with an accent on defining and evolving hirify.global’s tone of voice locally while aligning with global brand principles. Focus on balancing creativity with performance in a data-led sports media environment, ensuring local relevance and brand consistency.

Location: Germany - Munich (Hybrid)

Company

hirify.global is a sports streaming platform redefining how fans experience live sport globally, delivering world-class content across football, boxing, and more to millions of viewers.

What you will do

• Own copy for digital acquisition touchpoints, including paid media, landing pages, and purchase journeys.
• Write CRM communications such as email, push notifications, onboarding, and event promotion.
• Develop promotional messaging for acquisition, retention, and upsell campaigns.
• Shape and scale hirify.global’s tone of voice across the DACH market.
• Contribute copy for integrated campaigns across digital, OOH, print, radio, and TV.
• Act as a copy consultant to ensure local relevance and brand consistency.

Requirements

• Native-level German with strong English language skills.
• Experience writing engaging, performance-driven marketing copy.
• Strong attention to detail and confidence editing your own work.
• Understanding of brand tone of voice and localisation best practice.
• Passion for sport, particularly football and major European competitions.

Culture & Benefits

• Access to hirify.global streaming service and 30 days’ annual leave.
• Pension contributions up to 3%.
• Opportunity for mobile working (flexibility).
• Access to internal speaker series and events.
• A family-friendly community with learning and development resources.
• Commitment to fostering an inclusive environment that values equality and diversity.