Copywriter (Sport)

TL;DR

Copywriter (Sport): Crafting compelling, locally relevant copy across hirify.global’s marketing ecosystem for the Italian market with an accent on digital marketing, CRM communications, and promotional messaging. Focus on evolving hirify.global’s tone of voice, contributing to integrated campaigns, and ensuring cultural relevance in all communications.

Location: Hybrid in Milan, Italy

Company

hirify.global is Italy’s leading sports streaming platform, bringing fans closer to Serie A and the world’s biggest sporting moments.

What you will do

• Write copy across digital acquisition channels, including paid media, landing pages, and subscription journeys.
• Create CRM communications such as email, push notifications, onboarding, and event promotion.
• Develop promotional messaging for acquisition, retention, and upsell campaigns.
• Own and evolve hirify.global’s tone of voice in the Italian market.
• Contribute to integrated campaigns across digital, OOH, print, radio, and TV.
• Write on-product promotional copy, partnership assets, and app store content.

Requirements

• Native-level Italian with strong English language skills.
• Experience writing engaging, brand-led marketing copy.
• Excellent attention to detail and confidence editing your own work.
• Understanding of tone of voice and localisation within a global brand.
• Passion for sport, particularly Serie A and European football.

Culture & Benefits

• Access to hirify.global and lunch vouchers.
• Free coffee and snacks, family-friendly community.
• Access for you and one other to our workplace mental health platform app (Unmind).
• Learning and development resources, with opportunity for flexible working.
• Access to internal speaker series and events.
• Committed to fostering an inclusive environment that values equality and diversity.