Associate Director, Analytics

TL;DR

Associate Director, Analytics: Leading media effectiveness measurement and campaign analysis for top brands like Airbnb, with an accent on developing and deploying robust measurement solutions and providing actionable insights. Focus on managing a team of analysts, improving campaign performance through data-driven recommendations, and fostering client relationships.

Location: London, United Kingdom. This is a UK-based role and requires individuals to have the right to work in this location. The role follows a hybrid approach, with teams in the office around four days a week.

Company

WPP Media is WPP’s global media collective, using creativity to build better futures and bringing together the best platforms, people, and partners to create limitless opportunities for growth.

What you will do

• Build and apply a deep understanding of marketing objectives to support Account teams with comprehensive measurement and testing plans.
• Help deliver "best in class" analytical capabilities across the agency, including the use of new methods, tools, and systems, and manage global rollout.
• Recruit, manage, and develop a team of 1-3 analysts, ensuring high-quality output and efficient workflow.
• Lead the creation of clear, robust, and thought-provoking campaign reviews and insights with actionable recommendations.
• Act in a consultative capacity for marketing platform testing and targeting abilities and implementation.
• Manage relationships with data engineering teams and contribute to the company's data strategy, promoting data-driven innovation.

Requirements

• Highly numerate, able to confidently interpret data and apply statistical tests to draw robust conclusions.
• Hold a degree in a quantitative field (Statistics, Mathematics, Economics, Engineering, Physical Science, or Computer Science).
• Experience in analytics, measurement, data science, or a related field, particularly in applying measurement to media campaigns.
• Strong understanding of statistics, including hypothesis testing, descriptive statistics, and distribution theory.
• Proficiency in SQL & R/Python, including understanding of packages such as pandas, numpy, scipy & matplotlib.
• Strong communication skills, with the ability to present complex ideas to both technical and non-technical audiences.
• Ability to work in a hybrid model, with teams in the office around four days a week in London, UK.
• Requires individuals to have the right to work in the UK.

Nice to have

• Experience with digital ad technologies (SA360, GA, Campaign Manager, DV360, Meta Business Manager), site analytics and tools.
• Experience with cloud technologies, such as GCP.
• Proven understanding and experience with digital ad platforms APIs.
• Knowledge of market research methodologies.
• Speaking any European languages.

Culture & Benefits

• Access to training/development, full access to Google Cloud Platform, and a wider global community of analysts and data scientists.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off, preferential partner discounts, and employee mental health awareness days.
• Commitment to fostering a culture of respect where everyone feels they belong and has equal career opportunities.
• Opportunities to tap into the global WPP Media & WPP networks to pursue passions, grow networks, and learn at the cutting edge of marketing and advertising.