Middle PPC Specialist (Live Entertainment)

TL;DR

Middle PPC Specialist (Live Entertainment): Developing and managing paid search campaigns across international markets with an accent on optimizing performance metrics and exploring new advertising channels. Focus on data-driven strategy, funnel optimization, and ensuring compliance within advertising policies.

Location: Full remote work. Company is based in Limassol, Cyprus.

Company

hirify.global is a fast-scaling product company in the live entertainment industry, operating one of the world's most visited websites with hundreds of millions of users.

What you will do

• Develop, implement, and manage Google Ads accounts to achieve defined business objectives.
• Work with Google Analytics, Google Tag Manager, and in-house affiliate systems and tools.
• Explore additional paid advertising channels, including Microsoft Advertising and social media.
• Define funnel requirements and ensure timely implementation of business and marketing tasks.
• Monitor, analyze, and report on campaign performance using analytics tools, tracking KPIs.
• Optimize ad copy, keywords, bidding strategies, and landing pages to improve performance and ROI.

Requirements

• 4+ years of hands-on experience managing Google Ads campaigns, with a proven track record.
• Experience managing medium to large-scale international advertising campaigns across multiple languages.
• Strong understanding of market research across multiple languages and localization nuances.
• Experience building dashboards and reporting workflows using Looker Studio, Power BI, or Tableau.
• Solid understanding of traffic acquisition, performance marketing metrics, and product funnels.
• English: B2 required.

Nice to have

• Experiment design experience, including split testing nuances.
• SQL and Python or R.
• JavaScript, basic web development concepts, and ability to work with Chrome DevTools.
• Experience with product analytics tools like Amplitude or Mixpanel.

Culture & Benefits

• Full remote work.
• Competitive compensation with transparent performance reviews and bonus opportunities.
• An annual allowance for home office improvements, sports, or equipment upgrades.
• Investment in your development: paid language courses, access to learning platforms, and psychological support.
• Career growth in a fast-scaling project with opportunities to influence technical decisions.
• A culture of recognition with a peer reward program.

Hiring process

• Video Q&A (10 min)
• HR Interview (45 min)
• Practical test
• Interview with hiring manager (1 hour)
• Final interview (1 hour)