Marketing Analyst, Media & Brand (Adtech)

TL;DR

Marketing Analyst, Media & Brand (Adtech): Developing and supporting a unified measurement framework for marketing funnel performance with an accent on full-funnel measurement strategy and advanced modeling techniques. Focus on leading Marketing Mix Models (MMM), designing incrementality tests, and correlating brand lift with downstream performance metrics.

Location: Hybrid in Waltham or Boston, MA

Salary: $60,400–$75,500 USD

Company

hirify.global empowers business owners, entrepreneurs, non-profits, and individuals with tools to grow online.

What you will do

• Support the development of a unified measurement framework for paid, earned, and owned performance across the customer journey.
• Analyze the interplay between upper and lower funnel media to optimize marketing investment for total portfolio growth.
• Lead the execution and interpretation of Marketing Mix Models (MMM), including managing external vendor relationships or running in-house models.
• Design and execute a robust Incrementality Testing roadmap to validate MMM findings and calibrate channel ROI.
• Design and manage a comprehensive Brand Scorecard that synthesizes survey, behavioral, and site data to track brand health.
• Partner with the Growth team to allocate budgets based on incremental ROI and diminishing returns analysis.

Requirements

• Experience: 2-5 years in Marketing Analytics, Data Science, or Marketing Strategy.
• Full-Funnel Fluency: Deep understanding of channels and KPIs relevant to different funnel stages and their influence.
• Methodology Expertise: Proven experience applying Marketing Mix Modeling (MMM) and designing Incrementality/Lift Tests.
• Technical Stack: Proficiency in SQL is required.
• Communication: Ability to tell a story with data and explain complex concepts to non-technical stakeholders.

Nice to have

• Specific experience building custom Brand Scorecards or composite indexes.
• Background working at a media agency or within a heavily media-driven organization.
• Familiarity with Multi-Touch Attribution (MTA) tools and their limitations.

Culture & Benefits

• A culture of diversity and inclusion with programs for education and community.
• Opportunity to contribute to a product that empowers businesses and organizations.
• Encouragement and support for career growth, learning, and professional development.
• Generous paid time off policy and a competitive benefits package.
• A hybrid work model that combines remote flexibility with access to office locations for collaboration.