Content Marketing Specialist (Fintech)

TL;DR

Content Marketing Specialist (Fintech): Creates impactful domain-aligned content that strengthens brand positioning and enhances customer engagement across insurance and financial services with an accent on translating complex insurance concepts into compelling narratives for digital channels. Focus on developing comprehensive content strategies, producing high-quality articles, blogs, and campaigns, and leveraging analytics to refine content performance.

Location: New York, NY

Compensation: $123,000–$159,000

Company

hirify.global is a global business and technology transformation partner, helping organizations accelerate their dual transition to a digital and sustainable world while creating tangible impact for enterprises and society.

What you will do

• Develop and execute content strategies aligned with insurance business goals and marketing objectives.
• Produce high-quality content including articles, blogs, landing pages, whitepapers, case studies, and email campaigns.
• Create domain-specific content explaining insurance product features, customer journeys, risk perspectives, and financial insights.
• Support SEO optimization, keyword strategy, and content performance improvement.
• Partner with subject matter experts to ensure accuracy and value in all insurance-specific content.
• Collaborate with marketing, sales, account, and solution teams to develop impactful content.

Requirements

• Strong writing, editing, and storytelling capabilities with the ability to simplify technical or domain-heavy topics.
• Experience in content creation within insurance or financial services.
• Familiarity with SEO, digital marketing tools, and content management systems.
• Ability to translate business and product insights into engaging content.
• Strong research, communication, and collaboration skills.
• Understanding of regulatory compliance and customer experience themes in insurance.

Culture & Benefits

• Comprehensive, non-negotiable benefits package for all regular, full-time employees.
• Paid time off including vacation (12-25 days), company paid holidays, personal days, and sick leave.
• Medical, dental, and vision coverage.
• Retirement savings plans (e.g., 401(k) in the U.S.).
• Life and disability insurance, and employee assistance programs.
• Opportunity to shape your career in a supportive and collaborative global community.