Data Analyst

TL;DR

Data Analyst (Marketing Analytics): Managing and analyzing data to create impactful insights for strategic marketing purposes with an accent on multi-touch attribution and marketing mix modeling. Focus on designing experiments, incrementality testing, customer lifecycle, behavioral analysis, and segmentation.

Location: Must be based within commuting distance of our London Hub.

Company

Perk is the intelligent platform for travel and spend management, automating everything from travel bookings to expenses and invoice processing.

What you will do

• Use quantitative analysis to help shape Perk's marketing strategy.
• Explore data from different sources, turning it into information, information into insight, and insight into business decisions.
• Develop and create metrics, dashboards, and reports to track and assess the impact of new initiatives.
• Bring expertise on channel interaction via multi-touch attribution and ideally marketing mix modeling.
• Design experiments and incrementality testing.
• Conduct customer lifecycle, behavioral analysis, and segmentation.

Requirements

• 5+ years of relevant experience interpreting data in data analytics.
• 2+ years of experience in Marketing Analytics.
• Excellent communication skills, both written and spoken, in English.
• Mastery of data analysis tools (SQL).
• Experience with statistical packages (Python / R).
• Experience preparing, transforming, consolidating, and normalizing data (dbt).
• Experience with different data visualization and BI tools (Looker).
• Storytelling and stakeholder management experience.

Culture & Benefits

• Competitive compensation including equity in the company.
• Generous vacation days.
• Health perks such as private healthcare or gym allowance depending on your location.
• "Flexible compensation plan" to help you diversify and increase the net salary.
• Unforgettable Perk events including travel to one of our hubs.
• Mental health support tool for your wellbeing.