Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Contributing to the creation and refinement of clear, compelling product positioning and messaging frameworks for business banking products with an accent on sales enablement and GTM strategy development. Focus on monitoring industry trends, competitive landscapes, and audience behaviors to inform overarching sales, marketing, and product strategies.

Location: London (UK), hybrid approach of office based and home working.

Salary: £68,000 - £88,000 + stock options

Company

hirify.global is an award-winning digital bank on a mission to make money work for everyone, empowering over 800,000 businesses across the UK with innovative personal and business banking solutions.

What you will do

• Develop differentiated positioning and messaging frameworks for multiple product lines.
• Create practical, high-impact sales enablement materials for commercial teams.
• Analyze competitor trends and audience behaviors to inform strategies.
• Plan and support Go-To-Market strategies for product and feature launches.
• Ensure accurate product representation across key web journeys and marketing assets.
• Collaborate with marketing stakeholders to integrate product messaging into broader campaigns.

Requirements

• Experienced in product marketing for B2B products.
• Proven track record of launching new products into the market.
• Comfortable with taking ownership and getting hands-on in your area.
• Happy working in a regulated environment.
• Comfortable with numbers and metrics to make data-backed decisions.
• Understand how B2B products are built and can work with technical teams.

Culture & Benefits

• Flexible working hours with trust-based work arrangements.
• Learning budget of £1,000 a year for books, training courses, and conferences.
• Hybrid working approach, combining office and home working.
• Stock options are included in the compensation package.
• Commitment to diversity and inclusion with a focus on support for all employees.

Hiring process

• Recruiter Call (30mins)
• Initial Call (30mins)
• Case Study Review Call (45mins)
• Two final interviews via Google Meet (x2 45mins)