Lead Brand Manager (Gaming)

TL;DR

Lead Brand Manager (Gaming): Shaping the global go-to-market strategy, marketing tactics, and supporting creatives for the Far Cry franchise with an accent on driving decisions based on game, market & consumer data and ensuring flawless execution. Focus on coordinating global teams, leading creative asset production, and maximizing impact through owned, earned, and paid channels.

Location: Office-based in Paris, France (Saint Mandé)

Company

hirify.global is a global leader in gaming, creating original and memorable gaming experiences from titles like Assassin’s Creed and Far Cry.

What you will do

• Build the global marketing strategy using game, market & consumer data and product insights.
• Coordinate and execute go-to-market plans with cross-functional teams, ensuring all tactics have clear KPIs.
• Act as the global "source of truth" for the brand, coordinating local teams' engagement across regions.
• Lead the production of diverse creative assets and activations (key visuals, trailers) with internal/external agencies.
• Leverage owned and earned channels to maximize asset impact and coordinate paid media campaigns.
• Manage budgets and production schedules for creative content.

Requirements

• Strong marketing experience as a Brand Manager, with contributions to major go-to-market campaigns.
• Comfort working in an international context and navigating complex, multi-national organizations.
• Fluent in English and French.
• Rigorous, tactful, creative, and possessing good communication skills.
• Demonstrated ability to take ownership, anticipate problems, and marshal resources to achieve project goals.
• Experience working with key internal teams at all levels and mastering hirify.global processes.

Culture & Benefits

• Profit sharing and yearly company saving plan.
• 25 paid days off + 12 additional paid days off, with 50% transportation pass coverage and lunch vouchers.
• Comprehensive healthcare for employees and their families.
• Maternity leaves of 20 weeks and paternity/co-parental leaves of 7 weeks.
• Office in Saint Mandé with a gym in the building.
• Commitment to diversity and inclusion, offering equal job opportunities to all.

Hiring process

• 30-minute phone call with a Recruiter.
• 60-minute interview with the hiring manager and the Recruiter.