CRM Marketing Executive

TL;DR

CRM Marketing Executive: Owning the execution and optimization of lifecycle communications across email, SMS, and in-app for Juniper AU with an accent on improving engagement, patient outcomes, and automated win-back flows. Focus on using segmentation and behavioral insights to personalize messaging and running A/B tests to boost performance.

Location: Hybrid, New South Wales, Australia

Company

hirify.global is a rapidly growing product company focused on making good health last a lifetime through digital healthcare platforms like Juniper, a weight-management program combining medication with personalized care.

What you will do

• Execute and optimize CRM campaigns across email, SMS, and in-app messaging in line with Juniper’s patient journey strategy.
• Manage and optimize automated lifecycle flows for onboarding, follow-up, retention, and reactivation.
• Use segmentation and behavioral insights to personalize messaging across patient cohorts.
• Collaborate with cross-functional partners including copywriting, design, growth, analytics, and medical teams.
• Run an A/B test engine to improve engagement and conversion performance.
• Report on CRM performance weekly, surfacing insights and opportunities.

Requirements

• 2–4 years’ experience in CRM, lifecycle, or growth marketing (DTC, health tech, or consumer brands preferred).
• Hands-on experience with CRM platforms (e.g., Customer.io, Klaviyo) and marketing automation.
• Strong understanding of segmentation, automation, and lifecycle metrics.
• Excellent written communication skills with an ability to write clear, empathetic messaging.
• Comfortable analysing campaign data and using insights to optimise campaigns.
• Work format: Hybrid and must be located in New South Wales, Australia.

Nice to have

• Familiarity with analytics tools (Google Analytics, Mixpanel, Metabase).
• Proactive in using AI tools to streamline copywriting and creative workflows.
• Interest in process improvement for scaling lifecycle learnings efficiently.

Culture & Benefits

• High ownership within a growth team, impacting key lifecycle flows and patient communication.
• Opportunity to support 1 million patients globally, building a truly preventive healthcare ecosystem.
• Accelerated growth with continuous feedback and dedicated development support.
• Access to learning budgets, conferences, certifications, and peer shadowing.
• Equity for everyone, allowing you to share in the company's success.
• Wellness talks, exercise classes, Whoop membership, free barista coffees, social clubs, and quarterly rooftop parties.
• Generous parental and miscarriage leave, health and professional development leave, and personal days.