SEO Specialist

TL;DR

SEO Specialist: Developing and refining comprehensive SEO strategies focused on rankings, qualified organic traffic, and lead generation. Focus on technical SEO, local SEO for Sydney and surrounding areas, content creation, and ethical backlink strategies within a structured, outcome-focused environment.

Location: Permanent work-from-home, working flexibly within 9:00 am to 5:00 pm Sydney time, with a focus on Local SEO for Sydney and surrounding areas.

Company

hirify.global is an outsourcing company hiring an experienced SEO specialist to be the first dedicated in-house marketing hire for their client.

What you will do

• Develop, execute, and continuously refine SEO strategies focused on rankings, organic traffic, and lead generation.
• Manage technical SEO initiatives, including auditing, prioritization, and direct resolution in WordPress or defining clear developer tasks.
• Improve local search visibility for Sydney and surrounding areas through service targeting and Google Business Profile management.
• Plan, create, and publish SEO-driven content aligned with keyword and conversion opportunities.
• Design and execute a sustainable, ethical backlink strategy, including auditing and risk management.
• Provide clear, outcome-focused reporting on SEO activities, progress, and results against business goals.

Requirements

• Proven experience as a mid to senior-level SEO Specialist, having previously owned SEO performance for a business or brand.
• Strong technical SEO expertise with hands-on problem-solving capabilities.
• Proven success in building relevant, high-quality backlinks from authoritative sources.
• Strong working knowledge of Google Search Console, GA4, and professional SEO tools.
• Experience managing SEO content workflows from planning to publishing and improving Google Business Profile performance.
• High level of professionalism, reliability, attention to detail, and clear, confident communication skills with non-technical stakeholders.
• Ability to work calmly, independently, and effectively under pressure, specifically in focused 4-hour blocks aligning with 9:00 am to 5:00 pm Sydney time.

Nice to have

• WordPress experience, including Yoast, Elementor, and basic HTML or CSS.
• Experience working with small businesses or as an early marketing hire.
• Strong local SEO experience.
• Familiarity with AI tools for SEO analysis and content support when used responsibly.

Culture & Benefits

• Permanent work-from-home flexibility with immediate hiring for an independent contractor role.
• Autonomy to execute SEO strategy without micromanagement once priorities are aligned.
• Structured, outcome-focused environment that values trust, professionalism, and clear communication.
• Part-time role (20 hours per week) with flexible hours within Monday to Friday, 9:00 am to 5:00 pm Sydney time.
• Expectation for work to be completed in focused 4-hour blocks with clear, documented output.
• Opportunity to be the first dedicated in-house marketing hire for a client.