Social Trends & Culture Creative

TL;DR

Social Trends & Culture Creative: Monitoring social platforms, pop culture, and internet subcultures to identify and leverage trend opportunities for a global automotive brand with an accent on turning cultural signals into global social content that is immediate, smart, and relevant. Focus on decoding cultural signals, curating scroll-stopping content concepts, and ensuring brand authenticity while adapting trends.

Location: Hybrid (Austria - Salzburg or Vienna), with flexibility to choose between home office or hirify.global office space daily.

Salary: €55,000 gross annual starting salary (full-time, based in Austria).

Company

hirify.global is a digital-first lead agency specializing in design, technology, and digital brand building for high-profile international clients such as Puma, Audi, Breitling, and Red Bull.

What you will do

• Monitor social platforms, pop culture, and internet subcultures to identify timely trend opportunities.
• Curate and develop a continuous stream of fresh, scroll-stopping content concepts based on real-time culture.
• Integrate relevant social trends into brand and product campaigns to maximize cultural impact.
• Analyze leading brands' social strategies and develop innovative concepts to surpass competitors.
• Oversee the entire trend execution process, from discovery and ideation to final execution and posting.
• Translate and adapt cultural trends to ensure authenticity and premium alignment with brand identity.

Requirements

• Proven experience in monitoring social trends, pop culture, and internet subcultures.
• Strong instinct and timing for identifying and leveraging cultural moments.
• Ability to translate and adapt emerging trends into authentic and brand-aligned content.
• Work authorization for Austria required.
• Proficiency in English required.

Culture & Benefits

• Flexible choice of a 4-day or 5-day workweek.
• Access to free sports and fitness facilities across Austria or Germany.
• Generous vacation policy with an additional 20% "Sunny Hours".
• Option for 100% hybrid work, allowing daily choice between home office or hirify.global office space.
• Opportunities for professional growth, language courses, workshops, and visa support.
• Work in an international and diverse team with flat hierarchies.