Field Marketing Lead, Hackathon

TL;DR

Field Marketing Lead, Hackathon: Leading the execution and scaling of global B2B hackathon programs across customers, prospects, and partners with an accent on driving adoption, expanding ecosystem engagement, and elevating market presence. Focus on designing high-impact, memorable, and measurable hackathon experiences and building measurement strategies to tie investment to pipeline and ARR.

Location: Willingness to travel 25-50% percent for field activations.

Company

hirify.global lets anyone and everyone build software with any language, transforming raw ideas into real products fast, from its base in Stockholm.

What you will do

• Own the B2B Hackathon field strategy across Enterprise customers, prospects, and partnerships.
• Plan, run, and optimize hackathons including registration, promotion, staffing, content, swag, onsite logistics, and post-event strategy.
• Work closely with PMM and customer marketing to ensure hackathon experiences and content are audience-relevant.
• Partner with sales, customer success, and partnership teams to identify key accounts for hackathon eligibility.
• Develop post-event frameworks, including communication channels, follow-up messaging, and scalable content motions.
• Build the measurement strategy for hackathons, tying investment to pipeline, velocity, and influenced ARR.

Requirements

• 6+ years B2B field marketing experience with direct ownership of events programs (startups or high-growth SaaS preferred).
• Strong understanding of customer events/engagement and its direct correlation to social proof and adoption.
• Proven track record planning content-driven events that directly influenced pipeline outcomes.
• Experience managing vendor relationships, procurement cycles, contract negotiation, and multi-partner coordination.
• Skilled in funnel measurement, including sourced vs influenced, velocity, conversion, and ROI modeling for event spend.
• Willingness to travel 25-50% percent for field activations.
• English: C1+ required (company language).

Culture & Benefits

• Join a small, talent-dense team building a generation-defining company from Stockholm.
• Value extreme ownership, high velocity, and low-ego collaboration.
• Seeking individuals who care deeply, ship fast, and are eager to make a dent in the world.
• Comfortable with ambiguity and a bias for action, continuous iteration, and revenue orientation.
• Find joy in working in a fast-paced environment that doesn't sleep.