Digital Marketing Specialist (Gaming)

TL;DR

Digital Marketing Specialist (Gaming): Driving sustainable growth for apps and subscription products through performance marketing, experimentation, and data-driven insights. Focus on optimizing paid digital campaigns across search and social channels, analyzing performance data, and translating insights into actionable recommendations for strategic decisions.

Location: Hybrid in Stockholm, Sweden. The role requires working from the central Stockholm office with flexible on-site options.

Company

hirify.global is a Swedish SaaS company providing flight planning tools, navigation data, and aeronautical charts to the international flight simulation community.

What you will do

• Execute and optimize paid digital campaigns across search and social channels.
• Drive performance across the full marketing funnel: acquisition, activation, conversion, retention, and re-engagement.
• Run structured experiments on targeting, creatives, messaging, and landing experiences.
• Track, analyze, and interpret performance data using Google Analytics and ad platforms.
• Translate data into actionable insights and provide clear recommendations for the wider marketing team.
• Collaborate with design, content, development, and product teams on marketing experiences and product launches.

Requirements

• Proven hands-on experience in digital or performance marketing, driving measurable growth.
• Strong analytical skills and confidence working with performance data, experimentation, and trade-offs.
• Strong understanding of paid media tracking and measurement (pixels, conversion tracking, attribution).
• Experience working alongside coordinators or creatives, with the ability to give clear direction and feedback.
• Solid understanding of funnels, attribution, and growth metrics.
• Ability to own problems end-to-end, prioritize effectively, and iterate quickly based on learning.

Nice to have

• Interest in gaming, aviation, or flight simulation.

Culture & Benefits

• Flexible work options, including hybrid work with choice of days in the central office.
• 5,000 SEK/year wellness allowance for gym or sports club memberships.
• Pension investment assistance with Nordea.
• Private medical insurance with Euro Accident for quick access to healthcare.
• 30 days of paid vacation per year, plus public holidays.
• Parental leave benefit top-up.
• Workplace insurances for protection at work and during commute.
• Choice of Mac or PC equipment.
• Free refreshments and light snacks in the office.
• Dog-friendly office environment.
• Creative Learning Culture with hirify.global Lab Hours (4 hours every other week for experimental work).