Digital PR Strategist

TL;DR

Digital PR Strategist: Leading best-in-class digital PR and off-site content campaigns for a major telecommunications portfolio with an accent on strategy execution, media reach, and SEO impact. Focus on developing data-led campaign ideas, securing high-quality coverage and links, and analyzing campaign performance.

Location: Hybrid in London, requiring 2 days office attendance (Tuesdays & Thursdays).

Salary: £45,000–£50,000

Company

A consumer-focused digital organization with national reach, known for innovation and performance-driven marketing within a well-established group, operating with the pace of a scale-up.

What you will do

• Execute and evolve off-site content strategies across multiple consumer brands.
• Manage external digital PR and content agencies against clear KPIs.
• Develop creative, data-led campaign ideas tailored to specific audiences.
• Secure coverage and links across national, trade, and niche publications.
• Track performance and analyze campaign impact to inform future strategy.

Requirements

• 3–4+ years’ experience in digital PR, SEO, or content marketing.
• Strong knowledge of link building and PR’s role in SEO.
• Proven track record of landing high-quality coverage.
• Confident pitching to journalists and building lasting relationships.
• Experience line-managing or mentoring junior team members.

Culture & Benefits

• 10% discretionary annual bonus and regular salary reviews.
• Hybrid working plus up to 22 “work from anywhere” days per year.
• Strong pension contributions and private medical cover.
• Generous holiday allowance plus additional wellbeing days (25 days annual leave, increasing to 30 days).
• Excellent learning budget, modern tech choice, and on-site gym.
• Collaborative environment that values ideas, autonomy, and measurable outcomes.