Specialist, Global Creators & Influencers (Gaming)

TL;DR

Specialist, Global Creators & Influencers (Gaming): Executing high-volume creator & influencer content pipelines and supporting campaigns from end to end with an accent on data-driven talent scouting, content coordination, and analytics. Focus on identifying brand-aligned creators, tracking content flow, and utilizing analytics for strategy.

Location: Hybrid, Novato, California, United States

Salary: $65,700–$97,260 per Year

Company

hirify.global is a global video game company, publishing titles developed by some of the most influential game development studios in the world, including Visual Concepts, Firaxis, and Hangar 13.

What you will do

• Identify and vet both endemic NBA hirify.global creators and non-endemic influencers who align with the brand.
• Maintain a database of creator partners including content specialization, platform, and performance.
• Coordinate creative briefs and timelines for commissioned content supporting Studio initiatives and Marketing beats.
• Track the flow of assets from briefing to outreach to final delivery, ensuring all creator outputs meet deadlines and technical specifications.
• Organize, tag, and distribute finished creator assets to cross-functional partners across appropriate channels.
• Utilize analytics tools to report on the success of creator content for campaigns to inform future strategies.
• Support the execution of creator activations and events that empower creators to produce impactful content.
• Help conceptualize and produce engaging ‘edutainment’ that effectively communicates key product messaging.

Requirements

• 1-2 years of experience in creator relations, influencer marketing, or content production, ideally in gaming.
• Strong understanding of NBA hirify.global or comparable live/sports game franchises is required.
• Knowledge of the tools and best practices across content platforms (YouTube, TikTok, Twitch, Instagram, X).
• Proficiency in spreadsheets, project management tools, and collaborative tools like G Suite.

Nice to have

• Fundamental proficiency in Adobe creative apps (Photoshop, Premiere Pro).

Culture & Benefits

• Inclusive work environment that encourages teams to Come as You Are.
• Medical, dental, vision, and basic life insurance coverage.
• 14 paid holidays, 15-25 days paid vacation, or eligibility to participate in discretionary time off program; up to 10 paid sick days.
• Paid parental and compassionate leave.
• Wellbeing programs for mental health and other wellness support; family planning support through Maven.
• Commuter benefits and reimbursements for fitness-related expenses.
• Eligibility to participate in 401(K) plan and Employee Stock Purchase Program.