ASO Specialist (App Store Optimization)

TL;DR

ASO Specialist (App Store Optimization): Building and executing scalable App Store Optimization strategies across iOS and Android with an accent on improving visibility, increasing conversion rates, and supporting user acquisition. Focus on driving global ASO strategy, keyword research, creative asset optimization, and performance measurement.

Location: London, United Kingdom (onsite)

Company

hirify.global is one of Europe’s fastest-growing scale-ups, serving over 100 million users worldwide with an ecosystem of privacy-focused services like hirify.global Mail, VPN, and Drive.

What you will do

• Drive global ASO strategy across Google Play and Apple App Stores in key and emerging markets.
• Conduct keyword research using leading tools and localize metadata effectively with regional teams.
• Partner with Design and Product teams to test and optimize store assets for conversion.
• Define and track KPIs, and design and analyze A/B tests on store creatives and metadata.
• Collaborate with the SEO team to align strategies for a unified organic acquisition funnel.
• Recommend and implement ASO tools, workflows, and reporting systems for operational excellence.

Requirements

• 5+ years of experience in ASO with a strong understanding of both Google Play and Apple App Store ecosystems.
• Solid experience in SEO and how it complements ASO strategies.
• Demonstrated experience scaling ASO efforts in multiple languages and markets.
• Proven ability to drive measurable improvements in app rankings, impressions, and install conversion rates.
• Experience with ASO tools like AppTweak, SensorTower, AppFollow, Mobile Action, or equivalent.
• Strong analytical skills and familiarity with tools like Looker, Google Analytics, and Firebase.
• Strong written and verbal communication in English.

Culture & Benefits

• Be part of a movement supporting privacy, digital rights, and internet freedom.
• Work on products that matter to millions of users protecting their digital lives.
• Join a strong, organically grown team where SEO is a core growth channel.
• Experience global impact by working with colleagues across 10+ countries and scaling products in 30+ markets.
• Work for a profitable, mission-driven company without venture capital pressure.
• Benefit from a commitment to diversity and inclusion in the workplace.