Senior Associate, Data Strategy

TL;DR

Senior Associate, Data Strategy: Maximising the value and impact of all data types on a client’s business by developing and deploying media measurement solutions. Focus on transforming data into actionable insights, optimising audience-driven strategies, and building AI agents on WPP Open.

Location: Hybrid (London, UK). Teams are in the office around four days a week. Must be based in the UK and have the right to work in this location.

Company

hirify.global is WPP’s global media collective, and EssenceMediacom is a new breed of media agency focused on data and technology to drive breakthroughs for brands.

What you will do

• Collaborate with CDP/clean room partners to set up audience building, distribution, and refreshing.
• Proactively suggest new data and data-informed campaign improvements.
• Extract value from data and develop storytelling approaches grounded in client business reality and brand objectives.
• Contribute to campaign performance assessments and provide targeting recommendations.
• Work on statistical modelling methods and improve R or Python coding skills, following best practices.
• Work on data infrastructure, including building GIT repositories, BQ Tables, and using GCP services to automate processes and build AI agents.

Requirements

• Deep interest in Media & Technology with an understanding of data products, technology, and trends in advertising and marketing.
• Experience working digital agency-side on a data-led role within Data & Tech or Activation.
• Strong emphasis on audience-based buying, audience data management, and segmentation.
• Familiarity with statistical modelling methods (e.g., linear regression, logistic regression analysis).
• Proficiency in R or Python coding skills and SQL.
• Knowledge of applying measurement to media campaigns through Meta/Google, particularly brand lift studies.
• English: B2 required.
• Work authorization: Must have the right to work in the UK.

Culture & Benefits

• Hybrid work approach with teams in the office around four days a week.
• Opportunities to tap into global hirify.global & WPP networks for professional growth.
• Variety of employee resource groups and frequent in-office events.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off and employee mental health awareness days.
• Commitment to fostering a culture of respect and equal opportunities.