Senior UA Manager (Apple Search Ads)

TL;DR

Senior UA Manager (Apple Search Ads): Driving global success for multiple mobile products with an accent on Apple Ads strategy, keyword selection, bid optimization, and ad creatives. Focus on ongoing analytics, identifying correlations, constructing hypotheses, and incorporating new technologies into campaign strategies.

Location: Flexible schedule, with opportunity to work remotely or in the office.

Company

hirify.global is a top mobile app developer and publisher specializing in iOS applications across utility, productivity, and entertainment, with a strong focus on generative AI.

What you will do

• Manage digital marketing metrics, especially across Apple Ads.
• Develop and execute user acquisition and remarketing strategies for Apple Ads across major regions.
• Optimize keyword selection, bid strategies, and ad creatives (CPP).
• Conduct ongoing analytics of ad campaign status to find solutions for cost and traffic quality optimization.
• Collaborate with ASO and design teams to create compelling, brand-compliant ads.
• Monitor industry trends, competitor activity, and new technologies to inform campaign strategies.

Requirements

• Minimum 2 years of experience in a similar UA position.
• Deep understanding of mobile environments and their technical details.
• Experience managing ad budgets of $100k or more, preferably $500k+.
• Experience with mobile app analytics systems: Adjust, AppsFlyer, AppMagic, Amplitude, AppFigures.
• Excellent communication and collaboration skills for cross-functional teams and external partners.
• Data-driven mindset, eager to delve into data, identify correlations, construct hypotheses, and test them.

Nice to have

• Experience with Apple Ads campaign optimization systems (Splitmetrics Acquire/Asapty).
• Knowledge and experience with subscription applications.
• Experience with other advertising channels like Google Ads, Meta, TikTok.

Culture & Benefits

• Exciting challenges and growth prospects within an international company.
• High decision-making speed and diverse projects.
• Flexible schedule with remote or office work options.
• Respect for work-life balance (holidays, sick days).
• Additional medical insurance.
• Compensation for specialized training and conference attendance.