Senior Product Marketing Manager (Energy Analytics)

TL;DR

Senior Product Marketing Manager (Energy Analytics): Driving product positioning, messaging, and go-to-market strategies for a subscription-based analytics platform with an accent on commercial growth in European and global markets. Focus on understanding customer needs, developing sales enablement materials, and optimizing content and channel strategy.

Location: The preferred location for this position is Oslo, Norway. Remote arrangements may be considered.

Company

hirify.global is an international company providing subscription-based analytics platform solutions for energy professionals.

What you will do

• Define product positioning and messaging that communicates customer value and supports commercial growth.
• Lead go-to-market initiatives in Europe, including product launches and ongoing marketing programmes.
• Develop sales enablement materials such as sales kits, landing pages, web content, and presentations.
• Build and maintain a strong understanding of customer needs, personas, and the competitive landscape.
• Gather, structure, and share customer feedback and translate insights into input for product and domain teams.
• Own content and channel strategy across digital channels, social media, email campaigns, and events.
• Define KPIs and measure performance using HubSpot and analytics tools, optimising initiatives based on data.

Requirements

• 4+ years of experience in product marketing or similar roles within a B2B SaaS environment.
• Experience with, or strong interest in, European energy markets.
• Strong written and verbal communication skills in English.
• Ability to translate complex analytics and technical topics into clear, value-driven messaging.
• Strategic mindset combined with a practical and collaborative approach.
• Comfortable working with data, analytics, and performance measurement.

Culture & Benefits

• A key role in an international company with strong domain expertise and a clear European footprint.
• Opportunity to influence product strategy and commercial direction.
• Close collaboration with experienced product managers, analysts, and commercial teams.
• Competitive terms and flexible working arrangements.
• A collaborative, professional, and knowledge-driven working environment.
• Stimulating international environment where diversity strengthens teams.