SEO Copywriter (Digital Marketing)

TL;DR

SEO Copywriter (Digital Marketing): Creating high-quality, brand-consistent digital content across web, email, social media, and campaign assets with an accent on delivering engaging, audience-first copy and adhering to SEO best practices and localisation requirements. Focus on applying SEO best practices, coordinating localisation workflows, and conducting market and competitor research to enhance client brand impact.

Location: London, United Kingdom. This is a hybrid role.

Company

Adapt (a hirify.global company) is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets, supporting B2B, e-commerce, and retail clients.

What you will do

• Write compelling, brand-aligned copy for digital and marketing assets.
• Apply SEO best practices and a mobile-first approach to all written content.
• Ensure all copy adheres to client brand guidelines, messaging frameworks, and quality standards.
• Edit and proofread content for grammatical accuracy, clarity, consistency, and alignment with brand voice.
• Coordinate localisation workflows with internal localisation teams by providing clear project guidelines, requirements, and timelines.
• Conduct ongoing market and competitor research to remain up to date with industry trends and inform content recommendations.

Requirements

• 3–5 years’ relevant experience writing digital marketing or online commercial content, preferably within e-commerce, retail, or performance marketing environments.
• Experience supporting retail brands.
• Bachelor’s degree in a related field (e.g., Advertising, Writing, Media Communications) or equivalent professional experience.
• Excellent writing and editing skills in British English.
• Strong prioritisation and multi-tasking skills with the ability to work under pressure.
• Ability to work independently and cross-functionally, incorporating feedback constructively.

Nice to have

• Working knowledge of creative development and website production processes.
• Basic knowledge of HTML.

Culture & Benefits

• Join a collaborative and inclusive environment that celebrates difference and embraces diversity.
• Benefit from a wide range of career opportunities, training, and flexibility for work-life balance.
• Work in a culture built on curiosity with opportunities to learn about industry developments and clients.
• Gain exposure to a wide range of clients from growth-minded startups to global enterprise clients.
• Tackle dynamic and diverse challenges that foster creativity, innovation, and application of knowledge.
• Contribute actively to a Winning Together culture by sharing knowledge and supporting team objectives.