Director of Ad Technology & Advertising Operations (Adtech)

TL;DR

Director of Ad Technology & Advertising Operations (Adtech): Leading the strategy, development, and execution of Sony's global advertising technology and operations ecosystem with an accent on programmatic monetization, audience targeting, and privacy-first data activation. Focus on defining the ad tech roadmap, optimizing advertising operations, and building a high-performing, distributed global team.

Location: Remote, required to be based in the US, UK, or Japan

Company

hirify.global is a global leader in entertainment, producing the PlayStation family of products and services including consoles, VR, and software titles.

What you will do

• Define and implement the global ad tech roadmap for ad serving, programmatic monetization, and audience targeting.
• Lead build vs. buy decisions, vendor selection, and platform integrations with Product and Engineering.
• Own global advertising operations, including campaign execution, trafficking, and yield management.
• Partner with data and analytics teams to develop ethical and measurable audience strategies.
• Build, lead, and scale a global, distributed organization across the US, UK, and Japan.
• Act as a senior partner to cross-functional teams and represent the organization with key ad tech vendors.

Requirements

• 10+ years of experience in ad technology, ad operations, or digital monetization.
• Deep understanding of programmatic advertising, ad tech platforms, and yield optimization.
• Proven experience owning and evolving complex ad tech stacks.
• Experience leading global, distributed teams and managing managers.
• Strong critical thinking combined with hands-on operational execution.
• Familiarity with global data privacy and advertising regulations (e.g., GDPR, CCPA).

Nice to have

• Experience in gaming, entertainment, streaming, or premium digital platforms.

Culture & Benefits

• Opportunity to build a modern, programmatic, and user-focused advertising ecosystem.
• Balances innovation, scale, and premium player experiences.
• Inclusive environment that empowers employees and embraces diversity.
• Fair Chance employer considering qualified applicants with arrest and conviction records.