Performance Marketing Manager (VPN and Pass)

TL;DR

Performance Marketing Manager (VPN and Pass): Driving and optimizing digital advertising efforts for VPN and Password Manager with an accent on scaling marketing investment and ensuring measurable impact on awareness and conversion metrics. Focus on end-to-end management of PPC and paid media campaigns, including planning, creative briefing, tracking, reporting, and continuous optimization.

Location: Barcelona;London

Company

hirify.global believes that privacy is a fundamental human right and the cornerstone of democracy.

What you will do

• Build ROI positive web and mobile app performance campaigns across various platforms.
• Optimize campaign performance through continuous monitoring, A/B testing, and data-driven decision-making.
• Partner with a performance marketing agency to scale campaigns effectively across web and mobile.
• Support Brand & Product Marketing teams with activation of awareness and experimental campaigns.
• Provide regular reporting and insights on campaign performance, KPIs, and actionable recommendations for optimization.
• Challenge the B2C funnels and provide recommendations to increase the conversion rate.

Requirements

• Extensive experience (minimum 4 years) in digital marketing, with a focus on performance marketing and media buying.
• Proven track record of successfully managing and optimizing digital advertising campaigns across multiple platforms, with a strong emphasis on tech and subscription-based brands.
• Strong platform expertise of Google Ads and Google Ads Editor, Microsoft Ads and Microsoft Ads Editor, Meta ads, Reddit ads, Outbrain
• Naturally curious and investigative mindset with a desire to understand how advertising systems, platforms, and processes work end-to-end.
• Excellent verbal and written communications skills (English).
• Highly organized with the ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.

Culture & Benefits

• Be part of a movement united by a shared vision of online freedom.
• Work with smart and dedicated people from the world’s top academic institutions and organizations.
• Join a strong brand with a growing team and limitless career and educational opportunities.
• Have your voice heard and encouraged to speak up and share your ideas and thoughts.
• Expect support on your vacation, parental leave, refreshment if working from the office, learning and development opportunities, equity for shared success, flexible working hours and remote work, company events and team building activities.