Marketing Analyst (GameDev)

TL;DR

Marketing Analyst (GameDev): Evaluating and optimizing UA campaigns for puzzle games with an accent on CPI, ROAS, CAC, and retention. Focus on conducting A/B tests, providing growth insights, and forming a vision for marketing analytics.

Location: Remote

Company

hirify.global is a GameDev company specializing in Puzzle Games with a combined total of over 150M+ downloads.

What you will do

• Evaluate and optimize UA campaign effectiveness (CPI, ROAS, CAC, Retention).
• Provide insights on growth opportunities.
• Conduct A/B tests and analyze their results.
• Formulate a vision for marketing analytics on projects.
• Analyze trends in the gamedev market.
• Work closely with the marketing and development teams.

Requirements

• At least 3 years of relevant work experience in gamedev projects.
• Strong knowledge of mathematical statistics and A/B testing.
• Experience with databases and proficiency in SQL.
• Proficiency in Python for data processing and analysis.
• Ability to present the results of analyses and research.

Nice to have

• Experience with BI tools (Looker/Tableau/Power BI).
• Understanding of ad monetization flow principles.

Culture & Benefits

• Competitive compensation.
• 100% recovering for vacations and sick leaves.
• 12 additional paid days off per year.
• Budget for personal education, language courses, and sports activities.
• Opportunity to join top industry events and conferences.
• Zero bureaucracy and a supportive, transparent culture.