Senior Marketing Analyst (AI)

TL;DR

Senior Marketing Analyst (AI and Insights): Measuring and optimizing marketing campaigns through intelligent analytics, real-time dashboards, and data-driven recommendations with an accent on channel performance tracking, pipeline funnel analysis, ROI measurement, and attribution. Focus on experimenting with AI-powered analytics platforms, building sophisticated dashboards, and continuously optimizing measurement frameworks to accelerate revenue growth.

Location: You can work in one of our Central Europe offices (Bratislava, Brno, Prague) or from home in Central and Eastern Europe on a full-time basis.

Company

hirify.global is building the world’s premier agentic platform for personalization, revolutionizing how businesses connect with their customers by deploying AI agents to personalize the entire customer journey.

What you will do

• Track and analyze channel performance across the full marketing stack, using AI tools to uncover patterns and identify optimization opportunities.
• Measure and optimize ROI across campaigns and initiatives, from first touch to closed deal, to recommend budget reallocation.
• Build and maintain pipeline funnel analytics, creating comprehensive dashboards to track flow, conversion rates, and identify bottlenecks.
• Experiment with AI-powered analytics tools like Infinigrow, Amoeb.ai, Crayon, and Dimension, evaluating and integrating them into workflows.
• Design intelligent dashboards and reporting systems that provide actionable insights to GTM teams, sales leaders, and executives.
• Analyze attribution and customer journeys, mapping prospect touchpoints and using multi-touch or AI-powered attribution models.
• Create predictive models and forecasts using historical data to plan with confidence.

Requirements

• Fluent with data tools and platforms including Salesforce, Google Analytics, paid ad platforms, email analytics systems, and BI tools.
• Ability to pull data, query databases, or write simple SQL, and comfortable with Excel/Google Sheets.
• Hands-on experience with AI-powered analytics platforms such as Infinigrow, Amoeb.ai, Crayon, or Dimension.
• Deep understanding of marketing metrics and Go-to-Market (GTM) strategies, including MQL, SQL, pipeline, CAC, LTV, and attribution.
• Active exploration of the AI analytics landscape, staying updated on new tools and approaches.
• Ability to communicate complex analyses clearly and tell compelling stories with data.
• A builder's mindset, thriving in fast-paced, ambiguous environments with a focus on iterative improvement.

Culture & Benefits

• High degree of freedom and trust, focusing on results without corporate rules or long approval processes.
• Flexible working hours to accommodate individual working styles.
• Virtual-first work environment with hirify.global Hubs available across three continents.
• Annual $1,500 professional education budget for books, courses, and certifications.
• Employee Assistance Program and Calm app subscription for well-being.
• Organized ‘DisConnect’ days (one additional day off each quarter) and extended parental leave.
• Opportunity to participate in the company's success through performance bonuses and Restricted Stock Units/Stock Options.