Senior Marketing Analyst (AI)

TL;DR

Marketing AI Analyst (Marketing): Analyze and optimize marketing channel performance, ROI, and pipeline funnel using AI-powered analytics tools. Focus on building intelligent dashboards, attribution modeling, and predictive forecasting to drive data-informed marketing strategies and revenue growth.

Location: Work from home in Central and Eastern Europe or from offices in Bratislava, Brno, or Prague.

Company

hirify.global builds an agentic AI platform for personalization, powering over 1,400 global brands across retail, financial services, hospitality, and gaming.

What you will do

• Track and analyze marketing channel performance across paid ads, email, content, partnerships, events, direct, and organic channels using AI tools.
• Measure and optimize ROI by channel, campaign, and tactic to recommend budget reallocations.
• Build and maintain pipeline funnel analytics dashboards to identify bottlenecks and connect marketing efforts to revenue.
• Experiment with and evaluate AI-powered analytics platforms to surface insights and automate reporting.
• Design self-serve dashboards and automate routine reporting for GTM teams.
• Analyze customer journey attribution and run A/B tests to measure campaign impact.

Requirements

• Location: Must be based in Central or Eastern Europe (including Czechia, Slovakia) or work from company offices in Bratislava, Brno, or Prague.
• Fluent with data tools such as Salesforce, Google Analytics, paid ad platforms, email analytics, BI tools, and SQL.
• Hands-on experience with AI-powered analytics platforms like Infinigrow, Amoeb.ai, Crayon, or Dimension.
• Strong understanding of marketing metrics, GTM funnel, ROI, attribution, and data-driven decision making.
• Ability to communicate complex data insights clearly to non-analytical stakeholders.
• Comfortable working in fast-paced, ambiguous environments with a builder's mindset.

Culture & Benefits

• Flexible working hours and virtual-first work environment with hubs across three continents.
• Personal development programs including workshops, coaching, and a $1,500 annual education budget.
• Employee assistance programs, wellness subscriptions, and additional quarterly days off.
• Parental leave up to 26 weeks for primary caregivers.
• Compensation includes restricted stock units or stock options, performance bonuses, and employee referral bonuses.
• Company values freedom, trust, responsibility, and a culture of continuous improvement.