Head Of Performance Marketing

TL;DR

Head Of Performance Marketing: Taking full ownership of marketing strategy, budgets, and growth for a global product that already ranks among the top in its niche with an accent on driving impact across acquisition, retention, and monetization. Focus on building data-driven strategies and turning hypotheses into measurable business results.

Salary: $1,200,000

Company

We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences.

What you will do

• Lead strategic product marketing: develop and execute a comprehensive growth strategy
• Scale the product to a monthly budget of $1,200,000 within defined KPIs
• Build a traffic and product-marketing hypothesis roadmap to improve marketing metrics through continuous experimentation
• Coordinate and manage a cross-functional team (UAM, Creative, ASO, PMM) to achieve KPI
• Establish testing frameworks, scaling rules, and control systems for CPA and ROI
• Lead, hire, and grow your team — hold 1:1s, performance reviews, and expand the department

Requirements

• Lead strategic product marketing and execute a comprehensive growth strategy.
• Scale the product to a monthly budget of $1,200,000 within defined KPIs.
• Build a traffic and product-marketing hypothesis roadmap.
• Coordinate and manage a cross-functional team to achieve KPI.
• Establish testing frameworks, scaling rules, and control systems for CPA and ROI.
• Lead, hire, and grow your team.