Marketing Performance Manager

TL;DR

Marketing Performance Manager (Marketing): Tracking, analyzing, and reporting on marketing performance and ROI across all campaigns and channels to ensure visibility into business impact. Focus on optimizing campaigns, channel strategies, and resource allocation through actionable insights and recommendations.

Location: Remote (London, Limassol, Tbilisi, Yerevan)

Company

hirify.global is an international team that believes in freedom and flexibility, trusting its employees to do their jobs in a way that works for them.

What you will do

• Track, analyse, and report on marketing performance and ROI across all campaigns and channels.
• Research and adapt marketing performance initiatives for each region/geo, considering cultural, market, and audience preferences.
• Develop and maintain marketing dashboards, analytics processes, and reporting frameworks.
• Partner with marketing, sales, and content teams to align on KPIs, funnel stages, and lead quality.
• Conduct A/B testing, multivariate experiments, and performance analyses.
• Monitor geo-specific campaign results, adjust strategies accordingly, and ensure all adaptations are informed by data and cultural relevance.

Requirements

• Proven experience in marketing performance management, analytics, lead reporting and qualification, and demand generation.
• Strong understanding of B2B marketing funnels, lead generation, and campaign performance metrics.
• Experience with marketing analytics, dashboards, and reporting tools.
• Strong analytical mindset with ability to translate data into actionable insights.
• Excellent communication and collaboration skills.
• Experience with marketing tools and platforms (CRM, automation, analytics).

Culture & Benefits

• Being a part of an international team, where everyone treats each other with respect and moves towards the same goal.
• Freedom and responsibility: do not need to be told what to do.
• Competitive salaries.
• Fully remote work, with the option to go to the office if located in one of the office areas.
• Unlimited paid vacation and sick leave days.
• Constant career development & learning opportunities.
• Flexible Benefits plan.

Hiring process

• A 30-minute interview with a member of our HR team.
• A final 2-hour interview to gauge your fit with our culture and working style.