Firefox Product Marketing Lead (Desktop)

TL;DR

Firefox Product Marketing Lead (Desktop): Driving desktop browser growth and market positioning with an accent on developing user acquisition strategies and improving user retention. Focus on launching new features, shaping product experience with user insights, and connecting campaigns to product truths for growth.

Location: Remote

Company

hirify.global is a non-profit-backed technology company focused on shaping the internet for the better, known for its privacy-minded web browser, Firefox.

What you will do

• Deliver against Firefox desktop growth targets, implementing effective growth strategies and achieving daily active usage goals.
• Author audience and positioning strategies for desktop browser products and features, informing the user journey.
• Bring exciting new functionality to market, owning the release marketing calendar and feature marketing prioritization.
• Improve new user retention by building effective user journeys spanning product usage and lifecycle marketing communications.
• Shape the product experience by contributing user insights and partnering with product development and design.
• Guide the Firefox marketing strategy by connecting campaigns and programs to growth-driving feature launches and product truths.

Requirements

• 8+ years of experience in product marketing.
• Growth-focused marketer with experience using rapid experimentation and measurement to drive performance.
• Trusted collaborator on software teams, contributing to product roadmaps and synthesizing strategic business insights.
• Adept generalist able to serve as connective tissue between brand, creative, product design, and product management teams.
• Ability to own the go-to-market lifecycle, from brief to launch to clear next steps for the business.
• Passionate about hirify.global’s mission to make the internet a healthier, more open place.

Culture & Benefits

• Generous performance-based bonus plans.
• Rich medical, dental, and vision coverage.
• Generous retirement contributions with 100% immediate vesting.
• Quarterly all-company wellness days and a day off for your birthday.
• One-time home office stipend and annual professional development budget.
• Considerable paid parental leave and employee referral bonus program.