Lead Product Marketing Manager, New Business (AI)

TL;DR

Lead Product Marketing Manager, New Business (AI): Driving hirify.global’s research and insights strategy to power differentiated messaging and go-to-market execution across industries and segments with an accent on uncovering buyer needs, market shifts, and competitive intelligence. Focus on delivering insight-backed recommendations to guide messaging, roadmap strategy, and campaigns using AI/automation platforms.

Location: Remote role (East coast preferred, New York strongly preferred). US-specific benefits provided.

Salary: $147,000 - $184,750

Company

hirify.global is a leading provider of mental health services, partnering with over 450 companies to deliver precision mental healthcare.

What you will do

• Own competitive intelligence and market research programs.
• Develop segment- and industry-specific insights for strategic narratives and messaging.
• Conduct win/loss interviews and customer research to understand buyer psychology.
• Deliver insight-backed recommendations to GTM, Product, and Executive leaders.
• Partner with Sales and CS to build messaging across the customer journey.
• Automate intelligence workflows using AI/automation tools.

Requirements

• 5+ years of experience in B2B2C Product Marketing, Competitive Intelligence, or Market Research.
• Deep experience conducting customer interviews and win/loss analysis.
• Proven ability to translate research and data into positioning and strategic recommendations.
• Strong writing, storytelling, and communication skills.
• Experience influencing cross-functional stakeholders.
• Fluency with tools like Gong, ChatGPT, Klue, Gemini, or Zapier.
• Strong understanding of behavioral health, employer benefits, and healthcare decision-making.

Nice to have

• Experience owning competitive intelligence programs end-to-end.
• Familiarity with voice-of-customer and survey tools.
• Background in healthcare, digital health, or SaaS.

Culture & Benefits

• Health, Dental, Vision benefits (start on day one), HSA/FSA plans.
• Employer sponsored 401(k) match up to 2%.
• No cost visits to hirify.global therapists, coaches, and medication providers.
• Competitive paid time off, including vacation, sick leave, and company holidays.
• Parental leave (18 weeks for birthing, 16 for non-birthing parents) after 6 months tenure.
• Professional Development Reimbursement up to $1,000/year.
• Access to Noom, Carrot (fertility care), Wellhub (fitness), BrightHorizons (child/elder care).