Junior Marketing Performance Analyst (User Acquisition)

TL;DR

Junior Marketing Performance Analyst (User Acquisition): Optimizing marketing strategies by analyzing data and identifying trends to enhance campaign performance for games, with an accent on user acquisition campaigns across digital channels. Focus on monitoring KPIs, conducting A/B testing, and providing data-driven insights for continuous improvement.

Location: Must be a São Paulo resident.

Company

hirify.global is a product company developing games.

What you will do

• Assist in implementing user acquisition campaigns across various digital channels.
• Monitor and analyze key performance indicators (KPIs) to assess campaign effectiveness.
• Collaborate with cross-functional teams to gather data and insights for campaign planning.
• Generate reports on campaign performance and provide insights for continuous improvement.
• Conduct A/B testing and provide recommendations based on data-driven insights.
• Conduct market research to identify trends, competitors, and opportunities for user acquisition.
• Stay updated on industry trends and best practices in user acquisition and digital marketing.

Requirements

• Bachelor's degree in Marketing, Business, Engineering, Information Technology or a related field.
• Knowledge of basic marketing principles and concepts.
• English: Intermediate or advanced level required.
• 1 year of experience with management of online advertising campaigns.
• Strong analytical and quantitative skills with the ability to interpret complex data sets.
• Familiarity with data visualization tools and techniques.
• Proficiency in Microsoft Office suite, especially Excel, or Google Sheets.
• Must be a São Paulo resident.

Nice to have

• Previous work with mobile game advertising.
• Familiarity with digital advertising platforms such as Google Ads, Facebook Ads, Unity Ads.

Culture & Benefits

• Competitive compensation aligned with industry standards and flexible benefits.
• Health and dental insurance and profit sharing.
• Opportunities for career development.
• Direct engagement with professionals from major advertising companies.
• Vibrant and enjoyable work atmosphere.
• São Paulo office hub with amenities such as a stocked fridge and ping-pong table.