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Jr Marketing Performance Analyst (User Acquisition)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Jr Marketing Performance Analyst (User Acquisition) (Digital Marketing): Analyzing and optimizing user acquisition campaigns for games across digital channels with an accent on KPI monitoring, market research, and data-driven campaign improvement. Focus on A/B testing, interpreting complex datasets, and identifying trends across mobile game advertising platforms.
Location: Hybrid; must be based in São Paulo, Brazil
Company
develops and operates games for the global market.
What you will do
- Assist with user acquisition campaigns across digital advertising channels.
- Monitor KPIs and analyze campaign performance to identify trends and optimization opportunities.
- Collaborate with cross-functional teams on campaign planning and data collection.
- Prepare performance reports and provide actionable recommendations for continuous improvement.
- Run A/B tests and conduct market research on competitors, trends, and user acquisition opportunities.
- Track developments and best practices in digital marketing and user acquisition.
Requirements
- Bachelor’s degree in Marketing, Business, Engineering, Information Technology, or a related field.
- At least one year of experience managing online advertising campaigns.
- Knowledge of basic marketing principles and strong analytical and quantitative skills.
- Familiarity with data visualization tools and the ability to interpret complex datasets.
- Proficiency in Excel or Google Sheets and the Microsoft Office suite.
- Intermediate or advanced English proficiency required.
Nice to have
- Experience with mobile game advertising.
- Familiarity with Google Ads, Facebook Ads, Unity Ads, or similar platforms.
Culture & Benefits
- Flexible benefits, health insurance, and dental insurance.
- Profit-sharing and career development opportunities.
- Direct interaction with professionals from major advertising platforms, including Google Ads, TikTok Ads, and AppLovin Ads.
- São Paulo office available as a dedicated workspace with food, beverages, and recreational amenities.
- Collaborative, fast-paced environment with opportunities to work independently and learn new skills.
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