Product Marketing Manager (Fitness App)

TL;DR

Product Marketing Manager (Fitness App): Owning the full lifecycle of marketing funnels for a fitness app, from ideation to scaling, with an accent on defining value propositions and implementing monetization strategies. Focus on conducting market and user research, generating A/B testing hypotheses, and collaborating with cross-functional teams to achieve business goals.

Location: Remote

Company

hirify.global creates the FitMe fitness app, designed for short, easy-to-follow home workouts for busy people.

What you will do

• Own full lifecycle of marketing funnels: from ideation and design through development, testing, analysis, and scaling.
• Conduct market and user research to identify new growth opportunities.
• Define, test, and refine value propositions for marketing funnels across different traffic channels.
• Generate and validate hypotheses for A/B testing based on analysis of user behavior and marketing performance data.
• Collaborate closely with marketing, product, engineering, design, and analytics teams to achieve business goals.
• Evaluate and implement effective monetization strategies.

Requirements

• 1+ years of experience in product management, product/growth marketing, user acquisition, or creative marketing.
• Experience setting tasks and communicating with development and design teams.
• Understanding of unit economics.
• User flow optimization experience.
• Data-driven mindset with the ability to turn data & insights into actionable points.
• English: B2+ required