Creative Lead (Brand & Performance)

TL;DR

Creative Lead (Brand & Performance): Owning and evolving brand and content strategy for Juniper Germany, with a strong focus on performance-first creative. Focus on building and managing an in-house creative team, setting quality standards, and overseeing creative performance across key customer touchpoints.

Location: Hybrid in Berlin, Germany

Company

hirify.global is on a mission to make good health last a lifetime, building digital healthcare clinics like Juniper for weight management and other well-being programs.

What you will do

• Own and evolve Juniper Germany’s brand and content strategy across all key touch points, focusing on performance-first creative.
• Build, hire, and manage a lean in-house creative team covering design, art direction, copy, and motion.
• Set and own creative quality standards, frameworks, and testing principles.
• Oversee creative performance by developing hypotheses, reviewing results, and iterating quickly.
• Partner closely with the Creative Strategist and Growth team to plan and execute high-impact campaigns.
• Manage and elevate work from external agencies, freelancers, and creators, while establishing efficient workflows.

Requirements

• Strong experience in both brand and performance creative, with a clear understanding of their synergy.
• Proven ability to build and lead small creative teams, including hiring and developing talent.
• Hands-on experience shaping paid social creative (Meta-first), including hooks, formats, UGC, and rapid testing.
• Comfort working in regulated or trust-sensitive categories like healthcare, wellness, or fintech.
• High creative judgment paired with data literacy to drive outcomes.
• Experience operating in ambiguity, moving fast, and iterating without perfect information.
• Experience working with designers and creatives using AI-powered tools, plus strong working knowledge of Figma and Adobe tools.
• Native or fluent German required for local market intuition and copy oversight.

Culture & Benefits

• Equity for everyone means you share in our success.
• Access annual learning budgets and three days of professional development leave.
• Enjoy 25 days of annual leave, a wellness allowance, and three weeks of work-from-anywhere per year.
• Benefit from a hybrid work model focused on impact, an energising office, and regular socials.
• Work with best-in-class doctors, specialists, pharmacists, and medical professionals from all over the world.
• Strong culture of work-life balance supported by flexible working hours.