Head of Marketing Campaigns (EU/Turkey)

TL;DR

Head of Marketing Campaigns (EU/Turkey): Shaping and driving high-impact marketing campaigns across European markets with an accent on accelerating user growth, increasing platform engagement, and delivering topline growth. Focus on building scalable regional campaign frameworks, optimizing for cost efficiency and ROI, and managing annual campaign planning.

Location: Based in Berlin, Germany. Will drive campaigns across European markets and Turkey.

Company

hirify.global is a global food delivery service and quick commerce pioneer operating in 70+ countries, with a significant tech hub in Türkiye.

What you will do

• Develop and execute market-specific campaign strategies to fuel Monthly Active User (MAU) growth and increase order volume.
• Build scalable regional campaign frameworks, aligning closely with commercial partners and local teams.
• Track and optimize campaign performance for cost efficiency and ROI, leveraging data-driven insights.
• Create and manage a strong vendor mix for promotions, ensuring investments align with business priorities.
• Partner with local marketing and commercial teams to build and manage a regional annual campaign calendar.
• Directly contribute to commercial growth by activating marketing tools and visibility channels.

Requirements

• 8+ years of marketing and business experience, including several years in campaign management.
• At least 4 years in a leadership role with people management responsibilities.
• Proven track record of launching, scaling, and optimizing 360 marketing campaigns.
• Strong business acumen with deep understanding of market dynamics and campaign performance metrics.
• Excellent communication and collaboration skills in an international setup with diverse stakeholders.
• Ability to turn data into clear business insights, solid experience managing budgets, and confident decision-making.

Nice to have

• Background in e-commerce, tech, or delivery platforms.

Culture & Benefits

• Commitment to diversity and inclusion in hiring and workplace.
• Encourages applicants to request accommodations or accessibility support for a smooth interview experience.
• Severely disabled applicants with equal qualifications will be given preferential consideration.
• Opportunity to share pronouns for respectful address from the first contact.