TL;DR
Senior Content Manager (AI): Building content strategy and execution for organic growth of a language learning app, with an accent on AI-driven content production and performance optimization across social platforms. Focus on identifying viral content, leveraging AI for content workflows, and driving measurable organic conversion metrics.
Location: Hybrid in London
Company
hirify.global is an early-stage startup developing a fully automated language tutorship experience powered by generative AI Avatars to deliver efficient and engaging learning experiences.
What you will do
- Develop and execute organic content strategy to achieve growth goals (reach, engagement, virality).
- Own end-to-end content production, publishing, and iteration across platforms (TikTok, Instagram, YouTube).
- Manage creators, UGC contributors, editors, motion designers, and AI tools for high content velocity and quality.
- Analyze content performance at a granular level and optimize aggressively based on insights.
- Build repeatable AI workflows for ideation, scripting, editing, captions, repurposing, and localization.
- Partner cross-functionally with growth, product, community, and brand teams.
Requirements
- 3–5 years of experience in organic social content or growth for mobile apps/consumer brands.
- Proven performance-driven mindset with viral content experience in the US as a key region.
- Strong data literacy and platform analytics expertise.
- Hands-on usage of AI tools (Kling, Higgsfield, Sora, Suno, HeyGen) and experience automating content workflows using AI.
- Deep understanding of platform algorithms and content distribution.
- High ownership, low ego, and readiness for hard work and fast iteration.
Culture & Benefits
- Join a global small team of 50 innovators pushing the boundaries of language learning.
- Work in an independent, self-starting environment within an early-stage startup.
- Opportunity to lead exponential growth and innovation.
- Be part of a team redefining language learning for millions of users worldwide.
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