Growth Marketing Manager (EdTech)

TL;DR

Growth Marketing Manager (EdTech): Building and scaling paid acquisition channels for the US market with an accent on full-funnel experiences, from first impression to conversion. Focus on owning key metrics like CAC, LTV, and payback period, and identifying new growth levers beyond paid media.

Location: Remote, US-based

Company

hirify.global is an education technology platform backed by $15m in Series A funding, on a mission to make a world-class education accessible to all.

What you will do

• Build and scale paid acquisition across Meta and Google for the US market.
• Design and test full-funnel experiences including landing pages and nurture sequences.
• Own and report on CAC, LTV, and payback period metrics to leadership.
• Partner with creative teams to iterate on ad concepts based on performance data.
• Run structured experiments for audience, creative, and offer testing.
• Identify new growth channels beyond paid media, such as affiliates and partnerships.

Requirements

• 4+ years managing B2C performance campaigns with significant budget ($500k+/year).
• Hands-on expertise in Meta Ads and Google Ads (Search, YouTube, PMAX).
• Proven track record building acquisition funnels from scratch.
• Ability to think in funnels, encompassing landing page conversion and email sequences.
• Must be based in the US and work remotely.

Nice to have

• Experience with subscription or education businesses.

Culture & Benefits

• Competitive salary and equity participation.
• Remote-first work environment with direct access to founders.
• High-growth environment within a global team across 15+ countries.
• Emphasis on integrity, continuous improvement, and teamwork.
• Opportunity to make a real impact on education.

Hiring process

• Screening call.
• First round with VP of Marketing / Performance Lead.
• Second round with Co-Founder.
• Case study task.