Marketing Coordinator (Learning & Events)

TL;DR

Marketing Coordinator (Learning & Events): Building and optimizing email marketing campaigns and digital initiatives to drive audience growth and engagement for world-class events and digital resources with an accent on segmentation, deployment, and reporting. Focus on creating automated campaigns, landing pages, and social media content, and improving marketing funnels through analysis and optimization.

Location: Fully Remote (US)

Company

hirify.global is a dynamic B2B events and communities business powering over 200 market-leading events, publications, and brands across various sectors, including Learning, HR & Education.

What you will do

• Build, deploy, and report on email marketing campaigns, utilizing segmentation and multi-step workflows.
• Create and maintain automated marketing campaigns, landing pages, and forms.
• Partner with marketers to execute digital campaigns and develop conversion-focused layouts.
• Assist with organic social media campaign setup, deployment, and reporting.
• Track progress and optimize marketing funnels through analysis, research, and A/B testing.
• Develop deep knowledge of key markets, industry issues, trends, and best practices within the Learning Guild.

Requirements

• 1-2 years of experience in a marketing environment or relevant internship.
• Excellent time and project management skills, with attention to detail.
• Outstanding English grammar, writing, and communication skills.
• Proficiency in MS Office and popular social media platforms.
• Willingness and ability to travel 1-3 times a year as needed.

Nice to have

• Experience with Google Analytics or other web analytics tools.
• Experience with HubSpot or other CMS platforms.
• Experience with Canva, Adobe Express, or other design software.

Culture & Benefits

• Diverse, driven teams united by excellence and core values of ownership, empathy, teamwork, integrity, and determination.
• Empowerment for employees to grow, shape their path, and make a meaningful impact.
• Commitment to diversity and inclusion, fostering collaboration and innovation.
• Equal opportunity employer, committed to an inclusive and accessible recruitment process.